Capturing Repair and Replacement Searches

Social + Paid Ads strategies built specifically for roofing companies.

Paid advertising reaches homeowners researching roofing services with weather-triggered campaigns.

82%
research roofing contractors online before requesting estimates
Source: Roofing Contractor Magazine
$56B
U.S. roofing industry market size
Source: IBISWorld
75%
collect 3+ estimates before making a decision
Source: HomeAdvisor

What's Included

  • Google Ads targeting roof repair and replacement
  • Local Service Ads with Google Guarantee
  • Weather-triggered campaigns after storms
  • Facebook campaigns targeting older home demographics

Real-World Results

See how roofers businesses achieve results with Sapt.

Post-Storm Market Capture

Major hailstorm creates surge of demand, but out-of-town competitors flood market.

Result

Rapid Google Ads activation plus email to past customers establishes local credibility.

145 inspection requests in first week38 full replacements ($620K revenue)

Premium Material Positioning

Company installs high-quality materials but struggles to differentiate from cheaper options.

Result

Content marketing explaining material differences attracts quality-focused customers.

Average job size increased 22%Close rate improved from 18% to 28%

Explore Other Solutions for Roofers

Frequently Asked Questions

Frequently asked questions

Most successful companies invest 5-10% of revenue. Storm-dependent markets may need reserve budgets for quick activation.

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