One unified system. Every channel. Coordinated action for gyms & personal trainers.
Most gyms & fitness businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.
Email marketing is critical for reducing churn—keeping members engaged, celebrating progress, and bringing back lapsed members.
Paid advertising captures people motivated to start fitness journeys, timed around seasonal motivation peaks.
Strong local SEO ensures visibility when motivated individuals search for gyms and trainers.
See how gyms & fitness businesses achieve results with Sapt.
Gym experiences 70% annual member churn, requiring constant new member acquisition to maintain revenue.
Automated engagement sequences plus personalized outreach for members showing declining attendance.
Gym wants to increase personal training revenue, which has higher margins than memberships.
Member marketing promoting training packages plus trainer introduction programs for new members.
Do not compete on price—compete on outcomes, community, and experience. Budget gyms have high churn and low engagement. Emphasize personal attention, quality equipment, and the community that keeps members coming back.
Strong onboarding is critical. Create 30-60-90 day engagement sequences. Offer goal-setting sessions. Build social connections through classes or challenges. Members who form habits and relationships do not quit.
Important but not as critical as some services. Prospective members often visit to evaluate facilities. Reviews should address cleanliness, equipment quality, atmosphere, and staff friendliness.
Gyms typically invest 5-10% of revenue in marketing. For a gym generating $1M annually, expect $50K-100K. Higher investment during peak motivation periods (December-February) maximizes new member acquisition.
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