Member Retention & Engagement

Email Campaigns strategies built specifically for gyms & personal trainers.

Email marketing is critical for reducing churn—keeping members engaged, celebrating progress, and bringing back lapsed members.

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73%
of gym members research facilities online before joining
Source: IHRSA
$39.4B
U.S. health club industry annual revenue
Source: IHRSA
82%
of gym members cancel within the first year
Source: Exercise.com

What's Included

  • Onboarding sequences helping new members establish habits
  • Progress celebration emails recognizing milestones
  • Re-engagement campaigns for declining attendance
  • Class and program promotion driving deeper engagement

Real-World Results

See how gyms & fitness businesses achieve results with Sapt.

Reducing Member Churn

Gym experiences 70% annual member churn, requiring constant new member acquisition to maintain revenue.

Result

Automated engagement sequences plus personalized outreach for members showing declining attendance.

Annual churn reduced from 70% to 48%Member lifetime value increased 45%

Personal Training Revenue Growth

Gym wants to increase personal training revenue, which has higher margins than memberships.

Result

Member marketing promoting training packages plus trainer introduction programs for new members.

Personal training revenue increased 85%28% of new members converted to training within 90 days

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