New Member Acquisition

Social + Paid Ads strategies built specifically for gyms & personal trainers.

Paid advertising captures people motivated to start fitness journeys, timed around seasonal motivation peaks.

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73%
of gym members research facilities online before joining
Source: IHRSA
$39.4B
U.S. health club industry annual revenue
Source: IHRSA
82%
of gym members cancel within the first year
Source: Exercise.com

What's Included

  • Google Ads targeting "gym near me" and specific fitness searches
  • Facebook/Instagram ads showcasing community and transformation
  • Location-targeted campaigns reaching nearby residents
  • Seasonal campaigns aligned with motivation cycles

Real-World Results

See how gyms & fitness businesses achieve results with Sapt.

Reducing Member Churn

Gym experiences 70% annual member churn, requiring constant new member acquisition to maintain revenue.

Result

Automated engagement sequences plus personalized outreach for members showing declining attendance.

Annual churn reduced from 70% to 48%Member lifetime value increased 45%

Personal Training Revenue Growth

Gym wants to increase personal training revenue, which has higher margins than memberships.

Result

Member marketing promoting training packages plus trainer introduction programs for new members.

Personal training revenue increased 85%28% of new members converted to training within 90 days

Explore Other Solutions for Gyms & Fitness

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Frequently Asked Questions

Frequently asked questions

Gyms typically invest 5-10% of revenue in marketing. For a gym generating $1M annually, expect $50K-100K. Higher investment during peak motivation periods (December-February) maximizes new member acquisition.

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