One unified system. Every channel. Coordinated action for optometry & eye care.
Most optometry businesses run marketing in silos—email here, ads there, SEO somewhere else. We execute across all channels from one brain, so everything works together.
Email automation improves patient recall compliance while promoting eyewear and specialty services.
Paid advertising captures patients searching for eye care while promoting services that differentiate from retailers.
Strong local SEO ensures visibility when patients search, differentiating through expertise and reviews.
See how optometry businesses achieve results with Sapt.
Practice loses 35% of eyewear sales to online retailers after patients receive prescriptions.
Same-day pickup program, price-match guarantee, and email campaigns emphasizing fitting expertise.
Practice wants to develop dry eye treatment to differentiate from retailers and generate cash-pay revenue.
SEO content targeting dry eye symptoms plus educational emails to existing patients.
Don't compete directly on price—compete on expertise, service, and experience. Emphasize comprehensive exams that detect health conditions, personalized frame styling, ongoing adjustments, and medical services they can't provide.
Consider it strategically. Online contact lens reordering keeps patients connected. For glasses, offer curated online selection while emphasizing in-person fitting benefits for complex prescriptions.
Focus on services unavailable at retail: dry eye treatment, myopia management, specialty contact lenses, low vision services, and diabetic eye care. These differentiate and generate higher-margin revenue.
Extremely important—they're often the deciding factor when choosing between independents and chains. Aim for 4.8+ stars and 100+ reviews to establish credibility.
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