Local Acquisition & Specialty Services

Social + Paid Ads strategies built specifically for optometry & eye care.

Paid advertising captures patients searching for eye care while promoting services that differentiate from retailers.

76%
of adults use some form of vision correction
Source: Vision Council
41%
of optical sales now occur online or at big-box retailers
Source: Jobson Optical Research
85%
of patients begin search for eye care online
Source: Eyes on Eyecare

What's Included

  • Google Ads for "eye doctor near me" searches
  • Facebook/Instagram showcasing frame collections
  • Specialty service ads for dry eye, myopia management
  • Contact lens promotional campaigns

Real-World Results

See how optometry businesses achieve results with Sapt.

Competing with Online Eyewear

Practice loses 35% of eyewear sales to online retailers after patients receive prescriptions.

Result

Same-day pickup program, price-match guarantee, and email campaigns emphasizing fitting expertise.

Optical capture rate increased from 45% to 68%Average frame sale value up 22%$120K additional annual revenue

Dry Eye Specialty Development

Practice wants to develop dry eye treatment to differentiate from retailers and generate cash-pay revenue.

Result

SEO content targeting dry eye symptoms plus educational emails to existing patients.

85 new dry eye patients in first year$180K in cash-pay revenue

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