Building intelligence that gives your optometry business an unfair advantage.
Before we execute a single campaign, we build deep intelligence about your market. For optometry & eye care, that means understanding your ideal patients, tracking what competitors are doing, and identifying the gaps where you can win.
We map exactly who your best optometry customers are—demographics, behaviors, pain points, and where they spend time online. This becomes the foundation for every marketing decision.
We research your local optometry competitors—their ad strategies, content, positioning, and where they're leaving gaps. You'll know exactly where to differentiate.
The optometry market evolves. New competitors emerge. Patient expectations change. Our system continuously monitors so you're never caught off guard.
See how optometry businesses achieve results with Sapt.
Practice loses 35% of eyewear sales to online retailers after patients receive prescriptions.
Same-day pickup program, price-match guarantee, and email campaigns emphasizing fitting expertise.
Practice wants to develop dry eye treatment to differentiate from retailers and generate cash-pay revenue.
SEO content targeting dry eye symptoms plus educational emails to existing patients.
Don't compete directly on price—compete on expertise, service, and experience. Emphasize comprehensive exams that detect health conditions, personalized frame styling, ongoing adjustments, and medical services they can't provide.
Consider it strategically. Online contact lens reordering keeps patients connected. For glasses, offer curated online selection while emphasizing in-person fitting benefits for complex prescriptions.
Focus on services unavailable at retail: dry eye treatment, myopia management, specialty contact lenses, low vision services, and diabetic eye care. These differentiate and generate higher-margin revenue.
Extremely important—they're often the deciding factor when choosing between independents and chains. Aim for 4.8+ stars and 100+ reviews to establish credibility.
See what compounding intelligence looks like for your business.
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