Help patients see the value in your practice.
Independent optometry practices face unprecedented competition from big-box retailers and online eyewear sellers. Sapt helps optometrists differentiate through specialty services, improve patient recall compliance, and maximize optical capture rates while building the kind of patient relationships that big-box stores can't match.
We understand the unique marketing challenges in your industry.
Walmart Vision, Costco Optical, and online retailers compete aggressively on price, making differentiation essential.
Patients increasingly purchase glasses and contacts online after receiving prescriptions, eroding optical revenue.
Only 30-40% of patients return annually for exams despite recommendations, leaving revenue unrealized.
Vision insurance often directs patients to retail chains, limiting independent practice access.
Patients view eye exams as commodities, not understanding comprehensive care vs. basic prescription checks.
Trained opticians and technicians are in high demand, creating staffing challenges.
Our integrated platform combines SEO, ads, and email tailored for your industry.
Strong local SEO ensures visibility when patients search, differentiating through expertise and reviews.
Paid advertising captures patients searching for eye care while promoting services that differentiate from retailers.
Email automation improves patient recall compliance while promoting eyewear and specialty services.
The System
A recursive cycle that learns your business and compounds results over time.
The Channels
Coordinated execution across SEO, ads, and email—tailored for optometry.
See how Optometry businesses use Sapt to grow.
Practice loses 35% of eyewear sales to online retailers after patients receive prescriptions.
Same-day pickup program, price-match guarantee, and email campaigns emphasizing fitting expertise.
Practice wants to develop dry eye treatment to differentiate from retailers and generate cash-pay revenue.
SEO content targeting dry eye symptoms plus educational emails to existing patients.
Only 32% of patients return for annual exams, leaving significant revenue unrealized.
Automated multi-channel recall sequence with easy online scheduling.
Common questions about marketing for optometry businesses
Don't compete directly on price—compete on expertise, service, and experience. Emphasize comprehensive exams that detect health conditions, personalized frame styling, ongoing adjustments, and medical services they can't provide.
Consider it strategically. Online contact lens reordering keeps patients connected. For glasses, offer curated online selection while emphasizing in-person fitting benefits for complex prescriptions.
Focus on services unavailable at retail: dry eye treatment, myopia management, specialty contact lenses, low vision services, and diabetic eye care. These differentiate and generate higher-margin revenue.
Extremely important—they're often the deciding factor when choosing between independents and chains. Aim for 4.8+ stars and 100+ reviews to establish credibility.
See what compounding intelligence looks like for your business.
See Your Growth System