Compounding Results for Optometry Businesses

Every month better than the last. That's the power of a system that learns.

For optometry & eye care, results don't just maintain—they compound. Every campaign teaches the system more about what works for your specific business. Month 6 doesn't look anything like month 1.

76%
of adults use some form of vision correction
Source: Vision Council
41%
of optical sales now occur online or at big-box retailers
Source: Jobson Optical Research
85%
of patients begin search for eye care online
Source: Eyes on Eyecare

Comprehensive Tracking

Every campaign, every click, every conversion gets tracked. We build a complete picture of what's driving results for your optometry business.

  • 76% - of adults use some form of vision correction
  • 41% - of optical sales now occur online or at big-box retailers
  • 85% - of patients begin search for eye care online
  • $47B - U.S. vision care market including exams and eyewear

Predictive Optimization

The system doesn't just report what happened—it predicts what will happen. Then it compares predictions to reality and gets smarter.

  • Predict campaign performance before launch
  • Identify patterns specific to your business
  • Automatically adjust to maximize results

Results That Stack

Each cycle builds on the last. The intelligence we build about your optometry business becomes your competitive moat.

  • Month 1: System calibrating and learning
  • Month 3: Clear patterns emerge, results improve
  • Month 6: Transformative results, deep business intelligence

Real-World Results

See how optometry businesses achieve results with Sapt.

Competing with Online Eyewear

Practice loses 35% of eyewear sales to online retailers after patients receive prescriptions.

Result

Same-day pickup program, price-match guarantee, and email campaigns emphasizing fitting expertise.

Optical capture rate increased from 45% to 68%Average frame sale value up 22%$120K additional annual revenue

Dry Eye Specialty Development

Practice wants to develop dry eye treatment to differentiate from retailers and generate cash-pay revenue.

Result

SEO content targeting dry eye symptoms plus educational emails to existing patients.

85 new dry eye patients in first year$180K in cash-pay revenue

Frequently Asked Questions

Frequently asked questions

Don't compete directly on price—compete on expertise, service, and experience. Emphasize comprehensive exams that detect health conditions, personalized frame styling, ongoing adjustments, and medical services they can't provide.

Consider it strategically. Online contact lens reordering keeps patients connected. For glasses, offer curated online selection while emphasizing in-person fitting benefits for complex prescriptions.

Focus on services unavailable at retail: dry eye treatment, myopia management, specialty contact lenses, low vision services, and diabetic eye care. These differentiate and generate higher-margin revenue.

Extremely important—they're often the deciding factor when choosing between independents and chains. Aim for 4.8+ stars and 100+ reviews to establish credibility.

Ready for a system that learns?

See what compounding intelligence looks like for your business.

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