Lead Nurturing & Thought Leadership

Email Campaigns strategies built specifically for marketing agencies.

Email marketing nurtures long B2B sales cycles while positioning the agency as thought leaders.

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71%
of businesses searching for marketing agencies begin with online research
Source: Clutch
$481B
global digital marketing and advertising agency market size
Source: Statista
62%
of agencies report client retention as their top growth challenge
Source: Agency Management Institute

What's Included

  • Lead nurturing sequences moving prospects through consideration
  • Thought leadership newsletters establishing expertise
  • Case study distribution showcasing client results
  • Re-engagement campaigns for past clients and dormant prospects

Real-World Results

See how marketing agencies businesses achieve results with Sapt.

Industry Specialization Positioning

Full-service agency wants to become known as specialists for healthcare marketing.

Result

Healthcare-focused content marketing, HCMA membership, and targeted outreach to healthcare clients.

Healthcare clients grew from 15% to 55% of revenue within 24 monthsPremium pricing for specialized expertise

Building Recurring Revenue

Agency relies too heavily on project work and wants predictable monthly revenue.

Result

Retainer package development plus marketing promoting managed services over projects.

Retainer revenue grew from 30% to 60% of totalCash flow stabilized enabling better planning

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